Privacy and Cookies Policy

DigiConfidence is the Data Controller of this website and can be contacted via hello@digiconfidence.com. Digiconfidence.com (“Website”) is governed by the following Privacy Policy.

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what information we may collect and how it may be used. This statement only applies to this Website.

What Information Is Collected and How Is It Used?

Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, or submitting a contact form.

Information We Collect from Others: 

We may receive information about you from other sources. For example, if you use a third-party software through the site, they may transfer information to us for fulfillment.

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.

Cookies: 

We use cookies, pixels and tags (which we shall collectively define as “Cookies”) on the DigiConfidence web site for a variety of purposes which are described in this Cookie Policy. By using the DigiConfidence web site you consent to the storing and accessing of Cookies on your device in accordance with the terms of this Cookie Policy.

What are cookies and what do they do?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit the DigiConfidence web site, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.

For further details on cookies, please visit the website All About Cookies where you can find comprehensive information on Cookies.

Consent and blocking of the use of cookies on the DigiConfidence web site

By navigating away from the home page of the DigiConfidence web site and continuing to use the DigiConfidence web site, you are consenting to our use of the Cookies described in this Cookie Policy.

If you do not consent to DigiConfidence using Cookies or, having previously consented to our use of Cookies, you decide to block such use then please read the next section of this Cookie Policy entitled “Blocking our Use of Cookies”.

Blocking our Use of Cookies
You can block our use of Cookies at any time by activating the settings in your web browser. Please visit All About Cookies where you can find comprehensive information on cookie management for a wide variety of web browsers

What Happens if I Block Cookies?

If you choose to withhold consent to DigiConfidence’s use of Cookies, or subsequently block Cookies that you previously consented to, some aspects of the DigiConfidence web site may not work properly and you may not be able to access all or part of our DigiConfidence web site.

How Your Information May Be Used

We may use the information collected in the following ways:

  • To operate and maintain the Website;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To track and measure advertising on the Website;
  • To protect, investigate, and deter against unauthorized or illegal activity.

Session Cookies
We use Cookies to allow the DigiConfidence web site to uniquely identify a user’s browsing session on the DigiConfidence web site and to allow us to coordinate this information with data from our DigiConfidence web site server.

Analytics
We use Google’s “analytics” Cookies which, in conjunction with our web server’s log files, allow us to identify unique, but anonymous users. These Cookies can also calculate the aggregate number of people visiting our Metia web site, the date and time of a user’s visit to the DigiConfidence web site, the pages a user has viewed and the time spent by users at the DigiConfidence web site. This helps us gather feedback so that we can improve the DigiConfidence web site and better serve our users.

Cross platform advertising and user recognition
We also use Cookies provided by Facebook and Twitter. These Cookies operate in different ways but they are both used in connection with DigiConfidence advertising served to a user of the DigiConfidence web site on Twitter and Facebook, the recognition of such users and the devices used by the user to access Twitter, Facebook and the DigiConfidence web site.

Further information on each Cookie is set out in the table below.

Third-Party Use of Personal Information

We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Website currently uses the following third-party service providers:

Google Analytics

The DigiConfidence website uses Google Analytics, a Web analytics service from Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (‘Google’). Google Analytics uses cookies that are stored on your computer and enable an analysis of how you utilise this website. The information generated by the Google Analytics cookie about your usage of this website (including your IP address) is normally transferred to a Google server in the United States and stored there. Google Analytics on this website has had the code ‘gat._anonymizeIp():’ added to it to ensure that the IP addresses collected are anonymised (also known as IP masking). This means that Google truncates your IP address beforehand in EU member states or other member states of the European Economic Area. Only in exceptional circumstances is your full IP address transferred to a Google server in the United States and then truncated there.

Google uses this information to analyse how you use this DigiConfidence web site website, compile reports about the activities on the website for the site operators and perform additional services associated with usage of this website and the Internet in general. Further, Google may pass this data on to third parties if it is required to do so by law or if Google contracts third parties to be processors of this data. Under no circumstances does Google associate your IP address with other data held by Google.

You can stop cookies being stored by choosing the relevant settings in your browser, though you should be aware that you may not be able to use all of this website’s functions fully in this case. Moreover, you can stop Google from collecting and processing data about your use of this website (including your IP address) by downloading and installing the browser plug-in available through this link.

Further information about Google’s terms of service can be found here. Further information about Google’s privacy policy can be found here.

Google AdWords

We use the conversion-tracking function provided by Google AdWords. Google AdWords is an online advertising service provided by Google Inc. If you click on an advertisement displayed by Google, a conversion-tracking cookie will be stored on your computer/device. These cookies become invalid after thirty days and do not contain any personal data, which means they cannot be used to identify you. If you visit certain websites within this thirty-day period, Google will be able to see that you have clicked on the relevant advertisement and been redirected to our website. Every Google AdWords customer receives a different cookie. The information obtained using the conversion cookie is used to compile conversion statistics for AdWords customers who have decided to utilise conversion tracking. These tell a Google AdWords customer the total number of users who have clicked on the customer’s advertisement and been redirected to its website. However, Google AdWords customers do not receive any information that could personally identify a user.

You can prevent cookies being stored using Google’s settings (‘Google Ad settings’) through this link. Furthermore, you can also use the deactivation options available from the Network Advertising Initiative through this link.

Google Remarketing

Furthermore, we also use the remarketing functions ‘Google Remarketing for Search’ and ‘Google Display Network Remarketing’ as part of our Google AdWords services. The remarketing reports are used within Google Analytics. Should you wish to opt out of this then please click on this link.

‘Google Remarketing for Search’ and ‘Google Display Network Remarketing’ display relevant ads that are tailored to you based on your visit of our website by storing a cookie on your computer. The cookie is used to record the following: ‘This person visited this page, so show them ads based on this page.’ It allows us to tailor our marketing to suit your needs better and only display ads that are relevant to you.

Google Analytics demographics: we use these reports in Google Analytics. They are pulled from the Google Display Network (third-party cookies). They cover age, interest groups and gender. We use this data for marketing reports and marketing information.

Pinterest plug-ins

Plug-ins for the social network Pinterest Inc., 635 High Street, Palo Alto, CA 94301, United States (‘Pinterest’), are integrated into this DigiConfidence website. You can identify the Pinterest plug-in based on the ‘Pin It’ button on our site.

If you click on the Pinterest ‘Pin It’ button while logged into your Pinterest account, you can link to the content on our website from your Pinterest profile. Pinterest will be able to match your visit of our website with your account as a result. We would like to point out that we are not aware of the content of the data transferred or the purposes for which it is used by Pinterest. Further information can be found in Pinterest’s privacy policy: https://about.pinterest.com/en/privacy

Facebook Pixel

This Cookie is placed by Facebook. It enables DigiConfidence to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular, it enables DigiConfidence to see how our users move between devices when accessing the DigiConfidence web site and Facebook, to ensure that DigiConfidence’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the DigiConfidence web site. 

DigiConfidence web site uses Facebook Custom Audience’s pixel function. The Facebook pixel is provided by the social network Facebook. Facebook is registered in Europe as Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The Facebook pixel is integrated into this Wirecard website with an ‘advanced-matching’ function. The pixel triggers Facebook into processing personal data and allows users to be identified via numerous websites through tracking. This tracking enables audience-based advertising. The Facebook pixel stores a cookie – a tiny text file – on your device when you access our DigiConfidence website. If you are logged into Facebook at the same time or subsequently log into Facebook, your Facebook profile will note that you have visited this DigiConfidence website. Personal data is stored and processed by Facebook so that a match can be made with the relevant user profile and so that the data can be used for market research and advertising. The pixel and ‘advanced-matching’ function also collect data such as the names and email addresses of non-users of Facebook who are not logged into a Facebook account while visiting this DigiConfidence website.

To prevent this DigiConfidence website from collecting your personal data through the Facebook pixel, users can click on the following link: https://www.facebook.com/ads/preferences. Facebook processes the data in accordance with Facebook’s data policy. Users can visit the Facebook help section for more information and details about the Facebook pixel and how it works.

LinkedIn Insight Tag

This Cookie is placed by LinkedIn. It enables DigiConfidence to measure, optimize and build audiences for advertising campaigns served on LinkedIn. In particular, it enables DigiConfidence to see how our users move between devices when accessing the DigiConfidence web site and LinkedIn, to ensure that DigiConfidence’s LinkedIn advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the DigiConfidence web site.  To opt-out please see https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Twitter Conversion Tracker

This Cookie is placed by Twitter. It enables DigiConfidence to learn how our users have interacted with DigiConfidence advertising served to them on Twitter. It also enables DigiConfidence to identify users who have used their mobile device to view DigiConfidence advertising on Twitter and later came to the DigiConfidence web site on a desktop computer. To opt-out please see http://optout.aboutads.info/#/

ActiveCampaign

This service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications & use their service to log visitor history on our site to help us better serve you.

WordPress.com

If you are a WordPress.com user and logged into WordPress.com when commenting on a post at this site, WordPress may track your visit to this site and keep a record of your comment as per their own cookie and privacy policy.

YouTube

This service tries to estimate your bandwidth on pages with integrated YouTube videos and keeps statistics of what videos from YouTube you’ve seen as per their own cookie and privacy policy.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the DigiConfidence’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent.

Anonymous Data

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Publicly Visible Information

If you create a user profile, join a course on the Website or leave a comment, certain information may be publicly visible.

Advertising

Display Ads

We may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies. No personally identifiable information is shared with the Website’s ad providers.

Retargeting Ads

From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.

Sponsored Content Tracking Pixels

This Website may engage in sponsored campaigns with various influencer networks, brands, and agencies. All sponsored content is duly disclosed in accordance with requirements. From time to time, these sponsored campaigns utilize tracking pixels (aka web beacons), which may contain cookies to collect data regarding usage and audience. This information is collected by the sponsoring company to track the results of the campaign. No personally identifiable information collected by the Website is used in conjunction with these tracking pixels.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

DigiConfidence is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Newsletters

On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behaviour will not be passed on to third parties.

Rights Related to Your Personal Information

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at hello@digiconfidence.com to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to hello@digiconfidence.com.

Amend – You may contact us at hello@digiconfidence.com to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to hello@digiconfidence.com.

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

Sensitive Personal Information

At no time should you submit sensitive personal information to the Website. This includes your social security or National Insurance number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

Children’s Information

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at hello@digiconfidence.com and we will use our best efforts to promptly remove such information from our records.

Contact Information

At any time, please contact us at hello@digiconfidence.com for questions related to this Privacy Policy.

Last updated: 3rd December, 2020